Web and its design is constantly evolving. You may or may not have noticed that web design is becoming more zen-like in its approach, more minimalistic by nature. Web design and its content should be exact, only using the most necessary of features to engage with its audience. This is also true with e-newsletter design.
Once upon a time, newsletters were content heavy and with many columns, similar to a newspaper. That was then. Now newsletters need to captivate its audience in a moment. With so much information on the web, we need to get through to our customers with brief content, minimal design and a clear call-to-action.
So, how to achieve this?
- Use short sentences and paragraphs;
- Use design elements like spacing and dividing lines to separate content;
- A 1-column (maximum 2-column) design makes it easier to read;
- Big headings (eg. 22 pixels in size) to catch the reader’s attention;
- Include social media links and share buttons;
- Link content to your website rather than including all the content on the newsletter; and
- Use a design that is responsive to mobile devices.
How does your e-newsletter design rate with these tips? Is it time to upgrade your design to get the most out of this form of marketing?
Put your database of email addresses to good use to spread the word about your business.