When you’re just starting out in business, the to-do list is endless. There are literally pages of tasks to tick off and the feeling of overwhelm is huge. From the administrative set up of a small business to all the elements that make up the marketing side of things, there’s lots to do.
Pretty high on your to-do list is your website and we all understand just how important it is. It’s the online destination of choice for your desired clients and customers to check out what you do, who you are and, if you have an online shop, it’s where they go to give you cash in exchange for your products. Put simply, all roads lead to your website.
When it comes to putting your website together, there are two avenues: DIY or engaging the services of a professional. Both paths are viable options and knowing which way to go is vital for a successful online launch.
One thing to keep in mind is DIY isn’t for everyone but if it’s the right fit, it can be an empowering and rewarding experience. Let’s explore this further:
When the DIY website works:
- You’re a bit tech savvy and can learn new applications quickly.
- You have the extra time on hand to dedicate to learning how your website platform works.
- You generally understand how the elements of a website fit together and have an eye for good design practices.
- You are still fine tuning your business offerings and aren’t quite ready to invest in a professional website but you need something live in the interim.
When the DIY website doesn’t quite hit the mark:
- You can end up spending hours upon hours learning the website platform; hours that you may not have readily available. And you still may be no closer to having a live website.
- It takes time experimenting with the right styling and layout of your website and even then, your website could still have that DIY feel to it. I’ve heard it from many DIY-ers; it can be frustrating!
- Your overall design may struggle to fit with your brand, leaving your potential clients wondering if your services are professional and a good fit for them.
- You may not know about a vital element for your website (eg. the ins and outs of Search Engine Optimisation, setting up Google Analytics or your newsletter opt-in form).
The biggest downside about DIYing your website is the time it takes. The time you spend on your website is time that’s essentially taken away from actually running your business. Getting your website just right for your target audience and your brand can be time consuming and requires skill and an eye for design. Time; it’s a commodity that we generally lack so it’s paramount to weigh it up when walking down this path.
It’s important though to realise that you’re not alone in the process. Expert assistance is available from a whole range of sources. There are online videos and courses. There are Website Consultations where you can ask a website designer (me, for example) anything and everything about how to set up your website correctly and engagingly. Getting professional advice is priceless and will ensure all of the important elements are addressed; the ultimate peace of mind.
In the end, you’re after a professional, on brand, engaging and effective website to convey just how good you are at what you do. Think of it as your online business card. Teaming up with a highly skilled designer can give you such a boost of confidence and you’ll feel excited to share your website with the world.
If the DIY path causes you all kinds of stress, it might be time to Get in touch with me. The weight that’ll get lifted off your shoulders will be immense!