Google. We love the search engine (even when its search results are a little biased) and it can do wonders for supporting our businesses. That’s why it’s important to keep up to date with how Google continually evolves and to stay on track with its best practices for websites.
One such recent change to the Google algorithms means that responsive websites get a big green-light tick of approval, while websites that aren’t coded with this functionality may suffer over time. And by suffer, I mean loose their rankings within Google searches.
If you’ve never heard this “responsive website” terminology before or are unclear about what it means, think about the last time you viewed a website on your smart phone or tablet. Did you notice that the text was large enough to read? Or did you have to do the old two-finger-zoom-in action to be able to read the content? If the text was large enough to read, chances are the website was responsive to the device you were viewing it on.
Responsive design is all about the rearrangement of content based on the device it’s being viewed on, making it easier for the reader (you, or your customer or future client) to read the content and navigate around the website. Perhaps the sidebar of website, rather than sitting to the side of the content when viewed on a laptop, will automatically fall below the content when viewed on an iPhone. The menu, rather than being fully visible and taking up a lot of space on your device’s screen, will be replaced by a menu bar or button link that will display the full menu when touched.
Google’s stance on responsive websites is a good thing. It’s all about encouraging businesses to evolve with technology and to respect their audience and the way that they choose to navigate the internet. In the end, that’s what our websites are all about; they should be created with the end-user in mind and should be beautiful, easy to navigate and informative without being irritating to use. We really don’t want a potential client to give up and leave our website because it was difficult for them to view the services we offer.
So, how responsive is your website? Google has put together a responsive website test for you to find out.
How did you go? Did you get the Google tick of approval? If not, don’t loose heart. Get in touch and find out how we can rectify that.